• iWrite

Back to '70s again?



Our age can be distinguished for the incredible integration of innovations in the social and economic formation of the developed world. Emphasis is usually placed on trying to improve the use of many things by minimizing their usage and the energy consumed by them daily. There it will be a crucial moment to clarify whether we will adequately meet the standards that conditions require us to adapt for the survival of our lifestyle and the specialized services brought by the technological boom.


Millions of households and billions of people around the world and from almost every country are called upon to make critical personal decisions to ensure their long-term well-being. Somehow we are back to 1970, as we have all the scientific tools available and we need to decide how we will develop from now on as people and society. In addition, we are already wondering in the spirit of the age what the fiscal and business standards will be, because of the pointless waste of natural resources and the pollution of the environment we are now at a rite of passage.


Of course, every crisis is an introspective reflection and a perceptible phenomenon in some phases of daily life, before it becomes a general situation. How we respond singly may be a guide to how much importance will be given when it has become a subject that needs a public solution.


Will we focus on the environment, instead of its blatant exploitation which implies its permanent disappearance? Will we consider the weight of the time we lift on our shoulders? Or will businesses simply fail to keep up with what is expected to change to protect future generations?

Definitely, the dangers of generalized war and catastrophic water pollution remain on the menu of recent developments, just as in the '70s decade, which may have been the dramatic peak of the Cold War at that time. The only difference then and today is that there is no other opportunity on the horizon to postpone the discussion of difficult issues between states and that any delay will affect us directly.


We believe that the only way to change the passive course around what is happening is to change or create an economic view for each company that with our technical knowledge can become an applicable economic practice, improving the distribution of work and the importance of the employee. Anything but this, it is estimated to lead the business in an unpredictable direction with unfavorable situations for the employee, the continuous operation of the business, and the perception of the shareholder.